The experience of tasting a good wine begins long before the first glass. The way the bottle is stored and served has a direct effect on preserving its aromas and flavours and on the final quality of the wine. Small details make all the difference to enjoying wine at its best.
Proper storage requires a cool place with a stable temperature, away from direct light and excessive vibration. Wines sealed with a natural cork should be kept lying down, so that the cork stays moist and seals properly. Screw-cap wines are more practical, but they also benefit from being stored correctly.
Serving temperature is another key factor. Whites and sparkling wines should be served cooler, bringing out their acidity and freshness, while reds call for moderate temperatures to better express their aromas and structure. Serving wine too warm or too cold can mask its characteristics.
Using the right glass, opening the bottle at the right moment and, when needed, decanting all help to show the wine at its best. Tasting slowly, looking at the colour and taking in the aromas and flavours, turns every moment into a complete sensory experience and a deeper connection with the wine and where it comes from.